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Christopher Boan is a writer at OntarioBets.com. He's covered sports and sports betting in Arizona for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.
Ontario’s Most Searched Terms In 2024
The end of the year means it’s time to look back at the past 12 months and see which topics proved to be the most popular in Canada’s largest province. We discovered that residents in the home of Ontario sports betting had a shared interest in major worldwide sporting events in 2024.
OntarioBets.com used Google Trends to analyze the most searched terms in the province from Jan. 1 to Dec. 15, 2024. This Top 10 includes terms that have seen the biggest increase in search volume over the year of 2024.
Ontario’s Most Searched Terms of 2024
Rank | Term | Biggest % Increase In Searches (2024) |
1 | “Olympics 2024” | +1,950% |
2 | “Euro 2024” | +1,600% |
3 | “US Election Results” | +1,450% |
4 | “Copa America 2024” | +1,250% |
5 | “Kamala Harris” | +950% |
6 | “Indian Premier League 2024” | +850% |
7 | New York Times’ “Connections” | +400% |
T8 | “Perplexity AI” | +200% |
T8 | “Nvidia Stock” | +200% |
10 | “Toby Keith” | +150% |
Check out our guide to the dozens of Ontario online casinos available in the province.
Leading the way when it came to the biggest year-over-year movers in terms of search engine queries in Canada’s most populous province were terms like “Olympics 2024,” “Euro 2024” and “Copa America 2024,” showing how much sports sparked interest in Ontario.
Across Ontario, the top mover when it came to spiking Google search interest was the 2024 Summer Olympics in Paris. That topic saw a 1,950% surge compared to 2023, which one might expect as the interest of the sports world – and even among many non-sports fans – is always focused there during an Olympiad. Canada was 12th in gold medals with nine and earned 27 medals overall, rewarding both fans back home and backers at Ontario sportsbook apps during the Paris Games.
The Euro 2024 soccer competition was second on our list with a +1,600% increase in search interest, followed by “US Election Results” (+1,450%) and “Copa America 2024” (+1,250%).
Canada finished fourth at Copa America, a strong run in a tournament that’s normally reserved for South American teams. This year, the 16-team field included six entries from CONCACAF, the sanctioning body that includes Canada, the United States, Mexico and dozens of nations from the Caribbean and Central America. Canada was the only CONCACAF entrant to reach the semifinals of the tournament before losing to eventual champion Argentina.
Canada, the USA and Mexico will co-host the 2026 World Cup. At Pinnacle Ontario Sportsbook, European champion Spain is the favorite at +608 odds as of Dec. 18. Canada has +10100 odds.
What Were Ontario’s Other Rising Search Terms in 2024?
The No. 5 topic on our list was the Democratic Party candidate for the U.S. presidency, Kamala Harris. She generated a 950% surge in search interest during her failed run for the White House. Another sports topic, Indian Premier League 2024, was the sixth biggest mover in terms of search interest in Ontario this year, at +850%.
In recent years, New York Times word games have become increasingly popular, and in 2024 its offering called “Connections” was up 400%.
Still, when it comes to the biggest movers in Canada’s most populous province, nothing held the type of provincial sway that the 2024 Olympic Games in Paris did, with the quadrennial athletics staple seeing the biggest spike in search interest year-over-year in Ontario this year.
For more sports-related content about internet interest, check out the most searched Canadian athletes in 2024 at OntarioBets.com.
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