Betsson Joins Market With Betsafe Offering

Betsson Joins Market With Betsafe Offering
By Mark Keast
Fact Checked by Jim Tomlin

And then there were 43 — that’s the number of legal entities now licensed and running for online casino Ontario operations.

The latest to join the party and go live is Betsafe, after the holding company for the brand, Betsson, was granted operator and supplier licenses for online gaming in Ontario.

The casino apps Ontario fall under the Alcohol and Gaming Commission of Ontario and iGaming Ontario umbrellas in the province.

 
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Number of Ontario Gambling Sites Growing

The number of operators keeps swelling a month away from the one-year anniversary since the launch of a fully open, competitive market in the province (April 4).

The province is well on its way to becoming one of the largest gaming markets in North America, with offerings such as Ontario online slots, table games and more.

 
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More About Betsafe and Betsson

Betsafe is a global B2C brand, which includes online casino and sports betting. Betsafe’s products will run on the platform Strive Gaming (40% owned by Betsson) and is now available to the Ontario market via Betsson’s mobile apps available at Apple Store and Google Play stores, as well as over their website ot.betsafe.com.

With the supplier license, Betsson can also offer the Ontario sports betting product on a B2B basis to other operators.

“We are pleased to obtain the necessary licenses to operate with both a B2C and B2B offering in the locally regulated online gaming market in Ontario,” Pontus Lindwall, president and CEO of Betsson AB, said in a news release. “We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”

 
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Author

Mark Keast

Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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