NorthStar Gaming Inc. and Playtech, the gambling industry tech company, this morning announced that they are expanding their partnership, aimed at growing market share for NSG in the hyper-competitive regulated Ontario online casino market.
Playtech is investing $12.25 million CAD in NSG, part of an ongoing application process that will see NSG publicly traded on the TSX Venture Exchange.
NorthStar Ontario Casino Details
The companies announced a new 10-year agreement that spans all of Canada. Playtech will act as a strategic investor and advisor to NSG, which includes NorthStar Ontario casino as well as the brand’s sportsbook. The deal involves online operations, managed services and market expansion.
“Playtech’s unparalleled expertise in the gaming industry will help NorthStar accelerate our growth and rapidly expand our user base,” Michael Moskowitz, CEO and a founding partner of NorthStar Gaming, said in a statement. “With the additional investment, we look forward to expanding our market share across Ontario and further enhancing our premium, content-driven experience for consumers.”
NorthStar Gaming owns and operates NorthStar Bets Ontario sportsbook, a made-in-Ontario casino and sports wagering gaming platform. The sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with online casino games.
Playtech a Worldwide Presence
Playtech is a major player in the gambling industry tech sphere, with more than 7,000 employees in 20 countries. The company delivers gambling software, content and platform technology across casino, live casino, sports betting, virtual sports, bingo and poker.
The Playtech investment and expanded partnership between the two companies will support NorthStar’s growth among Ontario casino apps, which currently number 40 licensed companies. The deal includes investment in new technological innovations for NorthStar Bets gaming platforms while expanding marketing efforts.
“We are excited to deepen our partnership with NorthStar and become the market-leading online gaming platform in Canada,” Playtech CEO said Mor Weizer said in a statement. “As a key partner of NorthStar in their early stages, we understand and were impressed by NorthStar’s unique business model and product offering and are excited to further expand our partnership.”
Check out our reviews of Ontario sports betting apps, including features and perks for each sportsbook.
